One of the pitfalls with new tech is what I like to call "so ein ding muss ich auch haben". It happens to all of us: something bright and shiny comes along, people are raving about successful case stories and theories about Darwinism. We are on our way to the peak of inflated expectations. You … Continue reading Do you really need a chatbot?
Chatbots and the future of customer-centric communication
"...this won’t be quick or easy. Implementing () requires the right technology, the right data, the right use case, the right design, and the right cultural mindset." It could have been written 6 years ago, back when we were all wondering what to do about the brave new world of (b2b) social, but it's actually … Continue reading Chatbots and the future of customer-centric communication