Go Vertical with snackable content Snapchat, Instagram stories*, and microvideo in general, is experiencing its heyday. From Snapchat to Instagram and Facebook, stories and video are performing at record highs. Nicknamed "snackable" for its easy-to consume format, addictive quality and often light-weight character, snackable content really embraces all short-format content, including infographics, snapchats, and generally … Continue reading Harness the power of microvideo storytelling: 8 actionable tips
Do you really need a chatbot?
One of the pitfalls with new tech is what I like to call "so ein ding muss ich auch haben". It happens to all of us: something bright and shiny comes along, people are raving about successful case stories and theories about Darwinism. We are on our way to the peak of inflated expectations. You … Continue reading Do you really need a chatbot?
Chatbots and the future of customer-centric communication
"...this won’t be quick or easy. Implementing () requires the right technology, the right data, the right use case, the right design, and the right cultural mindset." It could have been written 6 years ago, back when we were all wondering what to do about the brave new world of (b2b) social, but it's actually … Continue reading Chatbots and the future of customer-centric communication
Standouts from Episerver Update
Last week I crashed the party at the Episerver family reunion to get some updates on the state of omnichannel and digital business development in Denmark and beyond. This was a day of celebration focused on episerver partner cases, trends and standouts. So, what's new in the world of omnichannel? Episerver as a CMS … Continue reading Standouts from Episerver Update
Is storytelling the new content marketing?
Storytelling isn’t dead. In fact, according to Carlos Gil, it may even be the new content marketing. Have you ever gotten lost in a book or a movie? Become so enthralled that for a brief moment in time, you lived and breathed the story, the characters, and the world created by the author? Pulled into … Continue reading Is storytelling the new content marketing?
People, not platforms: and 8 more steps to social media success
At its core, Komfo and Komfo Summit is about social media, so before diving into individual posts about the #komfosummit trends, let's touch the surface of the social media track. The afternoon interactive tracks were meant to send you home with some hands-on tool to implement at home, and this was exactly what the afternoon … Continue reading People, not platforms: and 8 more steps to social media success
#komfosummit trend alert: 6 trends to watch
It was a misty, rainy Danish fall morning on the docks of Nordhavn, but we were greeted by a red carpet and a saxophonist. Inside, notes of pink and purple helped keep us warm, We were in a restored old salt warehouse, but with 500 colleagues, music, and beautiful artwork on the ceiling, you could … Continue reading #komfosummit trend alert: 6 trends to watch