Go Vertical with snackable content Snapchat, Instagram stories*, and microvideo in general, is experiencing its heyday. From Snapchat to Instagram and Facebook, stories and video are performing at record highs. Nicknamed "snackable" for its easy-to consume format, addictive quality and often light-weight character, snackable content really embraces all short-format content, including infographics, snapchats, and generally … Continue reading Harness the power of microvideo storytelling: 8 actionable tips
Category: How-to guides
People, not platforms: and 8 more steps to social media success
At its core, Komfo and Komfo Summit is about social media, so before diving into individual posts about the #komfosummit trends, let's touch the surface of the social media track. The afternoon interactive tracks were meant to send you home with some hands-on tool to implement at home, and this was exactly what the afternoon … Continue reading People, not platforms: and 8 more steps to social media success