Category: Social media

Harness the power of microvideo storytelling: 8 actionable tips

Posted on by ChriskJa in digital marketing, English, How-to guides, Social media

Go Vertical with snackable content Snapchat, Instagram stories*, and microvideo in general, is experiencing its heyday. From Snapchat to Instagram and Facebook, stories and video are performing at record highs. Nicknamed "snackable" for its easy-to consume format, addictive quality and often light-weight character, snackable content really embraces all short-format content, including infographics, snapchats, and generally … Continue reading Harness the power of microvideo storytelling: 8 actionable tips →

People, not platforms: and 8 more steps to social media success

Posted on by ChriskJa in conference report, Content, English, How-to guides, Social media

At its core, Komfo and Komfo Summit is about social media, so before diving into individual posts about the #komfosummit trends, let's touch the surface of the social media track. The afternoon interactive tracks were meant to send you home with some hands-on tool to implement at home, and this was exactly what the afternoon … Continue reading People, not platforms: and 8 more steps to social media success →

#komfosummit trend alert: 6 trends to watch

Posted on by ChriskJa in Communication, conference report, digital marketing, Digital Transformation, Digitalization, English, Social media, trend report

It was a misty, rainy Danish fall morning on the docks of Nordhavn, but we were greeted by a red carpet and a saxophonist. Inside, notes of pink and purple helped keep us warm, We were in a restored old salt warehouse, but with 500 colleagues, music, and beautiful artwork on the ceiling, you could … Continue reading #komfosummit trend alert: 6 trends to watch →

The Groundswell and social media integration

Posted on by ChriskJa in Academic, Digital Transformation, English, Omnichannel, Social media

Towards an integrated view of social media (status 2017) part 2: Groundswell This is part 2 (part 1 here) in (what I hope will be) a series of posts based on my 2013 thesis "From mass media to digital dialogue: Towards an integrated view of social media."These posts try to follow up: where do we … Continue reading The Groundswell and social media integration →

Towards an integrated view of social media

Posted on by ChriskJa in Academic, English, Social media

What challenges are organizations facing when integrating social media, and why? How can they overcome those challenges? These days, my "facebook memories" (and timehop!) is a constant reminder that this time 3 years ago, I was stressed out about finishing my thesis. Maybe it's just because of those reminders, but for some time now, I've been … Continue reading Towards an integrated view of social media →

Not all empowered consumers are created digital

Posted on by ChriskJa in English, Social media

One of the very basic premises for social media marketing (or social media/digital marketing for business), is the idea of the empowered consumer. Different people use different terms, but at the very essence is the idea that the modern consumer is more in control than ever of their own consumer experience. They use a variety … Continue reading Not all empowered consumers are created digital →

On current and future social media trends

Posted on by ChriskJa in English, Social media

I'm currently working parttime, and so I have 1-2 days off every week. Since I can't spend all my time writing applications, I spend a good portion of time reading interesting articles, trying desperately to stay up-to-date on current trends. Today this article on social media trends of the future (specifically for entrepreneurs, but can be applied … Continue reading On current and future social media trends →