One of the pitfalls with new tech is what I like to call "so ein ding muss ich auch haben". It happens to all of us: something bright and shiny comes along, people are raving about successful case stories and theories about Darwinism. We are on our way to the peak of inflated expectations. You … Continue reading Do you really need a chatbot?
"...this won’t be quick or easy. Implementing () requires the right technology, the right data, the right use case, the right design, and the right cultural mindset." It could have been written 6 years ago, back when we were all wondering what to do about the brave new world of (b2b) social, but it's actually … Continue reading Chatbots and the future of customer-centric communication
Storytelling isn’t dead. In fact, according to Carlos Gil, it may even be the new content marketing. Have you ever gotten lost in a book or a movie? Become so enthralled that for a brief moment in time, you lived and breathed the story, the characters, and the world created by the author? Pulled into … Continue reading Is storytelling the new content marketing?
It was a misty, rainy Danish fall morning on the docks of Nordhavn, but we were greeted by a red carpet and a saxophonist. Inside, notes of pink and purple helped keep us warm, We were in a restored old salt warehouse, but with 500 colleagues, music, and beautiful artwork on the ceiling, you could … Continue reading #komfosummit trend alert: 6 trends to watch
Next week I'll be guesting #komfosummit for the first time, and I'm excited to experience the buzz and excitement in the new surroundings at Docken. To get the most out of participating in any event, research and preparation is key (this is code for #indecisive). I haven't decided finally on which tracks I'll be participating … Continue reading Getting ready for meaningful moments at Komfo Summit
I've been thinking about the internet lately, and how it shows people in a very one-dimensional way. I am often guilty of judging people by their personal sites, such as their blogs, and also, especially, by facebook. Even though I know there is much more to a person than what they portray online, I cannot … Continue reading Dimensions
I am a Communications nerd. It’s true. Studying communication doesn’t always mean that you are good at holding conversations or good at telling stories, or even that you can analyze all forms of communication. These are few of the misconceptions I meet whenever I tell someone that I majored/am majoring in Communications. Communication is … Continue reading on Communications and being a nerd