Storytelling isn’t dead. In fact, according to Carlos Gil, it may even be the new content marketing. Have you ever gotten lost in a book or a movie? Become so enthralled that for a brief moment in time, you lived and breathed the story, the characters, and the world created by the author? Pulled into … Continue reading Is storytelling the new content marketing?
Category: Branding
An apple a day?
Are you an Apple person? I’m not talking about being Apple-bottomed, or eating an Apple a day (to keep the doctor away). No, I’m talking about the gadgets – the Iphone, the Ipad, the Mac, the Ipod (do people even still have Ipods?). The reason I ask is because Apple was named the best Brand … Continue reading An apple a day?