"...this won’t be quick or easy. Implementing () requires the right technology, the right data, the right use case, the right design, and the right cultural mindset." It could have been written 6 years ago, back when we were all wondering what to do about the brave new world of (b2b) social, but it's actually … Continue reading Chatbots and the future of customer-centric communication
Category: Digital Transformation
#komfosummit trend alert: 6 trends to watch
It was a misty, rainy Danish fall morning on the docks of Nordhavn, but we were greeted by a red carpet and a saxophonist. Inside, notes of pink and purple helped keep us warm, We were in a restored old salt warehouse, but with 500 colleagues, music, and beautiful artwork on the ceiling, you could … Continue reading #komfosummit trend alert: 6 trends to watch
Getting ready for meaningful moments at Komfo Summit
Next week I'll be guesting #komfosummit for the first time, and I'm excited to experience the buzz and excitement in the new surroundings at Docken. To get the most out of participating in any event, research and preparation is key (this is code for #indecisive). I haven't decided finally on which tracks I'll be participating … Continue reading Getting ready for meaningful moments at Komfo Summit
The Groundswell and social media integration
Towards an integrated view of social media (status 2017) part 2: Groundswell This is part 2 (part 1 here) in (what I hope will be) a series of posts based on my 2013 thesis "From mass media to digital dialogue: Towards an integrated view of social media."These posts try to follow up: where do we … Continue reading The Groundswell and social media integration