Do you really need a chatbot?

One of the pitfalls with new tech is what I like to call "so ein ding muss ich auch haben". It happens to all of us: something bright and shiny comes along, people are raving about successful case stories and theories about Darwinism. We are on our way to the peak of inflated expectations. You … Continue reading Do you really need a chatbot?

Chatbots and the future of customer-centric communication

"...this won’t be quick or easy. Implementing () requires the right technology, the right data, the right use case, the right design, and the right cultural mindset." It could have been written 6 years ago, back when we were all wondering what to do about the brave new world of (b2b) social, but it's actually … Continue reading Chatbots and the future of customer-centric communication

Getting ready for meaningful moments at Komfo Summit

Next week I'll be guesting #komfosummit for the first time, and I'm excited to experience the buzz and excitement in the new surroundings at Docken. To get the most out of participating in any event, research and preparation is key (this is code for #indecisive). I  haven't decided finally on which tracks I'll be participating … Continue reading Getting ready for meaningful moments at Komfo Summit