Category: Academic

The Groundswell and social media integration

Posted on by ChriskJa in Academic, Digital Transformation, English, Omnichannel, Social media

Towards an integrated view of social media (status 2017) part 2: Groundswell This is part 2 (part 1 here) in (what I hope will be) a series of posts based on my 2013 thesis "From mass media to digital dialogue: Towards an integrated view of social media."These posts try to follow up: where do we … Continue reading The Groundswell and social media integration →

Towards an integrated view of social media

Posted on by ChriskJa in Academic, English, Social media

What challenges are organizations facing when integrating social media, and why? How can they overcome those challenges? These days, my "facebook memories" (and timehop!) is a constant reminder that this time 3 years ago, I was stressed out about finishing my thesis. Maybe it's just because of those reminders, but for some time now, I've been … Continue reading Towards an integrated view of social media →