The Groundswell and social media integration

Towards an integrated view of social media (status 2017) part 2: Groundswell This is part 2 (part 1 here) in (what I hope will be) a series of posts based on my 2013 thesis "From mass media to digital dialogue: Towards an integrated view of social media."These posts try to follow up: where do we … Continue reading The Groundswell and social media integration

Gør det nu nemt for pokker: om kundeklubber

På mit arbejde, i mit fag, i min branche, ja, nærmest alle steder lader det til, taler vi højt, vidt og bredt om kunden i centrum og den samlede kundeoplevelse. Da jeg fornylig var i en større svensk high-street kæde havde jeg en oplevelse, der satte tankerne i gang om hvad der sker, når nye … Continue reading Gør det nu nemt for pokker: om kundeklubber

The one that’s not the first post and a little bit on hybrid blogging

.... but might as well almost be, since it's been about 3 years since I last blogged for myself. For some of you (and by that, I mean "hi mom and dad"), this will be the return of some highlights from the old "thechristineblog", but for all intents and purposes, this is just a new … Continue reading The one that’s not the first post and a little bit on hybrid blogging

Towards an integrated view of social media

What challenges are organizations facing when integrating social media, and why? How can they overcome those challenges? These days, my "facebook memories" (and timehop!) is a constant reminder that this time 3 years ago, I was stressed out about finishing my thesis. Maybe it's just because of those reminders, but for some time now, I've been … Continue reading Towards an integrated view of social media

Not all empowered consumers are created digital

One of the very basic premises for social media marketing (or social media/digital marketing for business), is the idea of the empowered consumer. Different people use different terms, but at the very essence is the idea that the modern consumer is more in control than ever of their own consumer experience. They use a variety … Continue reading Not all empowered consumers are created digital

On current and future social media trends

I'm currently working parttime, and so I have 1-2 days off every week. Since I can't spend all my time writing applications, I spend a good portion of time reading interesting articles, trying desperately to stay up-to-date on current trends. Today this article on social media trends of the future (specifically for entrepreneurs, but can be applied … Continue reading On current and future social media trends

On how the mind can be the biggest hurdle

On of the more difficult things about being unemployed is keeping my brain fresh. Staying up to date on news, trends, recent events.  Trying to avoid the alluring trap of candy crush and reruns of Beverly Hills and Desperate Housewives. Keep myself busy, avoid falling into a slump. (one of) My biggest fears is that my brain … Continue reading On how the mind can be the biggest hurdle