I’m currently working parttime, and so I have 1-2 days off every week. Since I can’t spend all my time writing applications, I spend a good portion of time reading interesting articles, trying desperately to stay up-to-date on current trends.
Today this article on social media trends of the future (specifically for entrepreneurs, but can be applied to anyone, I think) caught my attention. Since I currently work in a small business, articles like this can be useful for my specific line of work.
One of the most important points: Diversify:
a potential weakness in many business’ social strategies: overdependence on any single platform puts you at the mercy of that platform’s whims. Whether it crashes or simply changes its rules, too much is at stake (The year ahead: 5 social media trends every entrepreneur should know)
And so the challenge for many businesses will be to diversify without overextending. Since it is an article for entrepreneurs, I figure this point is particularly important. As much as I am all for choosing wisely, and not using social media “just because I can” (there should always be a goal and a strategy in mind!), using several platforms makes sense for more than one reason. Not the least because many platforms complement each other and can have positive SEO effects. Still, small businesses don’t usually have many resources (prioritized) for social media.
Another important point:
Visual content will win
Visual, but also micro, I think. Micro visual, aka the short videos now being offered by snapchat, instagram, etc. People are in a hurry, and they like visual content, so in my book, microvisual will be a future winner.
Do you agree? Disagree?
(By the way, the other points in this article were: “Google+ is for real”, “Integration of social media, SEO, and content”, and “Social as brand builder”)